Networking breakfast and interactive marketing workshop for small business people and nonprofits

Summit Free Public Library will be hosting a free networking breakfast and interactive demonstration of a proprietary marketing database that is freely accessible to New Jersey and New York library card holders from within and outside the library. Guest speaker, TJ Pridell of Reference USA, a division of Infogroup, will demonstrate how the database can help individual small business owners and others. Customized for the business community (as well as the nonprofit community), this program will teach business owners, sales and marketing representatives, consultants, and nonprofit managers how to identify their vertical market & generate sales leads based on what community is most likely to buy their products and services. Other concepts are taught through the database like competitive analysis, market research, and varying outreach methods to attract new customers.