Tradeshowmnaship & Event Marketing

Whether you are one of those seasoned trade show warriors or a novice just beginning your career, get prepared, because the business of exhibiting is changing fast. Don’t underestimate the value of trade show and event marketing-the most powerful tools in the marketing mix. No other marketing element offers you a venue in which to implement every marketing tactic to exploit all the senses of present and potential clients. Find out what you don’t know about trade shows and how to: choose your exhibit space, budget time & resources, promote your participation (before, during, & after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results. You’ll never pass up another marketing event again…they’re investments that PAY.